Dovetailing on their famous slogan 'Built Ford Tough,' the new slogan, 'Built Ford Proud' is a new slogan they hope to get serious mileage out of. Not intended to replace the old slogan, you'll see both of them going forward. The last line is pretty powerful: "So let the other guys keep dreaming about the future. We'll be the ones building it." Interesting choice of music. If you don't recognize the tune, it's the Rolling Stones 'Paint It Black.'