South Dakota on Monday launched a brand new anti-meth initiative designed to bring awareness to resources that are available for anyone who are trying to kick the drug.
The new website, www.OnMeth.com is part of the South Dakota Department of Social Services' new campaign called, "Meth. We're On It." The campaign is meant to help create awareness for people seeking help as well as connect community members to employ prevention strategies in homes and schools.
“South Dakota’s meth crisis is growing at an alarming rate,” said South Dakota Gov. Kristi Noem. “It impacts every community in our state and threatens the success of the next generation. It is filling our jails and prisons, clogging our court systems, and stretching our drug treatment capacity while destroying people and their families. This is our problem, and together, we need to get on it.”
The new campaign features a new TV ad, billboards, posters and website with the motto, "Meth. We're on it" over an outline of the state's borders. Print ads also feature everyday looking residents that differ in age and race, with the caption, "I'm on meth."
The state paid Broadhead Co., a marketing and ad agency in Minneapolis, a little under $449,000 to come up with the campaign for the state, according to open.sd.gov. The campaign is part of a larger effort by South Dakota officials to battle the meth epidemic in the state, with the 2020 budget including $1 million for meth treatment services and another $730,000 for school-based meth prevention programs.
"It's evident there's a need for an aggressive approach to reduce use of the devastating drug. This is a movement to educate South Dakotans on the signs of addiction, the treatment resources that are available and how to implement prevention techniques in their homes and among their communities," Social Services Secretary Laurie Gill said in the announcement.
According to the campaign's website, 13 people in South Dakota died last year because of meth, with another 3,366 people in the state arrested on meth offenses.